Imaging Center Institute Staff
Steve Smith
Vice President Client Services
With over 25 years of marketing experience - nine years specific to healthcare marketing as the former Vice President of Marketing for Practice Builders - Steve has consistently developed effective strategies and tactics to help fuel the growth of countless imaging centers and other healthcare practices. During his career, Steve has written and/or created successful campaigns for nearly every marketing channel used in healthcare including direct mail, websites, magazine ads, trade show promotions, PowerPoint presentations, e-mail blasts, online newsletters, telephone broadcasts and more. In addition to his marketing duties, Steve is an accomplished speaker, trainer and also writes a weekly column on family issues for the Daily Pilot, a Los Angeles Times newspaper serving cities in Orange County, CA
Cheryl Proval
Vice President Information Services
Cheryl Proval is Vice President of Information Services for the Imaging Center Institute and serves as editor of the monthly e-journal ImagingBiz.com, for leaders in medical imaging. In 2008, she will launch a new quarterly e-journal in the imaging informatics space, RadInformatics.com, and a quarterly paper journal, Radiology Business Journal, representing the industry’s next-generation economics journal, debuting in April. Prior to joining the Imaging Center Institute, Ms. Proval served as publisher and editor of Imaging Economics, a position she held for nine years. A 30-year veteran of the publishing industry, she graduated from the University of Delaware with a BA in History in 1975
Curtis Kauffman-Pickelle
CEO
1983 – 1988 -Publisher of Applied Radiology
1988
-Founding publisher and editor of Imaging Economics
-Chairman/CEO, CurAnt Communications, INC.
1997 – 2005
-President, Medical World Communications
-Publisher of 40 medical journals
1998 – 2005
-Managing Director, Practice Builders ( division of Medical
World )
-Strategic planning/marketing consultant to over 30
radiology practices
2005 – Present
-President/CEO, Imaging Center Institute
-Strategic business development for outpatient radiology
services
-Publisher of ImagingBiz.com