Consulting Services

RetreatThe Imaging Center Institute has provided consulting services to a wide range of radiology practices and imaging center organizations, of all sizes and in large and small markets across the country. Curtis Kauffman-Pickelle has been involved at both the strategic and the tactical levels within these practices as they grapple with the myriad issues related to increased levels of competition in their respective markets. We work on site with your management to develop plans of action, providing a full range of implementation services to achieve the goals and objectives outlined in the plan.

Among these services are:

• Strategic Planning and Direction
• Organizational Review and Analysis
• Business Development Strategies
• Practice Structure and Governance Review
• Physician Partner Alignment and Retreat Programs
• Leadership and Communications Development
• Targeted Referral Source Growth Strategies
• Operations Management Development
• Business Writing and Communications Seminar








Marketing Services

MArketingThe ability to align all of your outpatient imaging departments through effective branding and marketing is critical to your success. To help you achieve the strategic direction you need, ICI has created full-service marketing and sales programs to help outpatient imaging centers and hospitals:

• Develop long-term, strategic marketing plans
• Communicate your brand value to the referral community
• Improve internal communication
• Establish sales and marketing benchmarks to maximize return
• Establish accountability protocols
• Develop marketing and sales budgets

Our marketing and sales team has decades of experience developing and maintaining successful outpatient imaging center programs through the use of:

•Weekly or bi-weekly sales meetings
• Weekly or bi-weekly marketing and sales reports
• Marketing support through the development of creative elements, including:

• Quarterly Newsletters
• Brochures
• E-marketing
• Ads
• Sales Flyers

Publishing

ImagingBizThe Institute launched ImagingBiz.com in 2006 as an information service to its clients, who were struggling to adapt to the new economic realities of outpatient imaging. The monthly e-journal quickly grew to 15,000 subscribers and covers the gamut of leadership, business, and operations in the outpatient imaging sector.

RBJRadiology Business Journal was introduced in 2008 as a print journal serving the information needs of leaders in radiology, including practice presidents and administrators, department chairs and administrators, and hospital, health system, and managed care executives. It will be published on a bimonthly frequency in 2009.

A wide range of print and electronic information vehicles can be customized for Institute clients.

• Webcasts
• E-newsletters
• Print Special Projects
• Web-based Product Demonstrations